Artistic Director: Lukas Feireiss

“In terms of the ways in which the machine altered our relations to one another and to ourselves, it mattered not in the least whether it turned out cornflakes or cadillacs.”
– Marshal McLuhan (1964)

Inspired by the above mentioned quote by Canadian communication theorist and high priest of media culture Marshall McLuhan, Cornflakes or Cadillacs is a clothing and design brand that ironically investigates the effects popular culture has on society and culture. In an disciplin-transcending approach slogans of manifold pop cultural provenance are recontextualized in various new media.