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Wereld van Witte de With Trailer by Studio Spass
Victory of the Bottom-Up Approach
»Victory of the Bottom-Up Approach«

Wereld van Witte de With, Rotterdam, Netherlands

Project: Wereld van Witte de With Festival; Title: Victory of the Bottom-Up Approach; Curators: Lukas Feireiss and Hidde van Schie; Organization: Loodsen Foundation, Rotterdam; Graphic Design: Studio Spass; Location: Witte de With Straat, Rotterdam; Date: 9.-11. September 2011; Participating Artists: Bill Drummond, Exyzt, Haas & Hahn, Franz Höfner & Harry Sachs, Michael Johansson, Jonas Liveröd, Leonard van Munster, Refunc, Janneke Raaphorst, Raul Walch and many more

Art seeks interaction during the Wereld van de Witte de With. Interaction with buildings, the street, inside and in public space, between the audience and the artist! For three days the Wereld van de Witte de With brings art by young European artists, on the streets but also with 3o art institutions at Rotterdam's art axis. From September 9 to 11 2011 the Wereld van de Witte de With festival curated by Lukas Feireiss and Hidde van Schie takes place in Rotterdam. This year's theme is Victory of the Bottom-up Approach. During the festival young European artists show how they manifest themselves, without interferance by institutionalised institutions, in public space, add and alter ideas on art and the public space and offer a new vision on the open space through estrangement. With their 'do-it-yourself' mentality they claim public space, on the streets but also in art institutions on the Rotterdam art axis de Witte de Withstreet. The international architect collective Exyzt shows how hotel rooms can be created anywhere out of anything, Bill Drummond (ex-KLF) carpents a bed out of wood and V2_ presents the solution for environmental problems through open source software and hardware and a bottom-up approach.

festivalwww.nl
Victory of the Bottom-Up Approach
Bill Drummond making a bed from wood.
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The international architecture collective Exyzt created the "Far West Hotel - Five Sheriff Stars".
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A temporary hotel village on a small island in the Museumpark,
Victory of the Bottom-Up Approach
that could only be reached via the specially constructed bridge
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Guest were invited to spend a night on the island in one of the hotel cabins.
Victory of the Bottom-Up Approach
The stay included a standard hotel offers from kingsize beds, to fresh towels,
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to a splendid breakfast with the architects.
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Michael Johansson's "Tetris" installation on Witte de With Straat.
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Leonard van Munster floating sculpture "Verlichte Romantiek" in the pond between
Victory of the Bottom-Up Approach
Museum Boiymans Van Beuningen and the Kunsthal.
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The "Cheiro de Gaz" bus by Haas & Hahn showing films of the artist duo's
Victory of the Bottom-Up Approach
Favela Painting project in Rio de Janeiro
Victory of the Bottom-Up Approach
on the the windows of the VW combi.
Victory of the Bottom-Up Approach
Franz Höfner & Harry Sachs's "Real Estate" installation shows what kind of real estate
Victory of the Bottom-Up Approach
will be developed without an architect's plan, when the building site becomes an independent creative development.
Victory of the Bottom-Up Approach
Numerous events were held inside the Tippi from music performances
Victory of the Bottom-Up Approach
to strawberry-beer-punch from cement-mixers and barbeques.
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For the festival, the daily newspaper "De With" has been manually produced in
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in a transformed store space on Witte de With Straat.
Victory of the Bottom-Up Approach
"De With" is a joint project byJeroen Bosch of art blog Trendbeheer.com and De Letterproeftuin.
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Refunc conceived an open workshop providing a second life to bicycles.
Victory of the Bottom-Up Approach
As Master-of-Ceremony for the opening Jonas Liveröd created
Victory of the Bottom-Up Approach
called the "Cult of the Big-Time Sensorial":
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A gastronomic procession based Jorge Luis Borges supposedly Chinese classification of animals.
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Berlin-based artist Raul Walch anonymously put up a number of
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construction billboards throughout the city.
Victory of the Bottom-Up Approach
The utopian proposals by fictional architect Peer Sundberg include
Victory of the Bottom-Up Approach
a Tower of Bable-like structure, a re-flooded innercity,
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and a Dubai-like masterplan for Rotterdam's coastal area.
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In addition Walch created a complex network of websites, blogs and facebook accounts to
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keep the illustion alive: www.peersundberg.com, www.sundbergpartners.eu, www.rotterdam-21.nl www.deduin.nl, www.investbank.in,
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www.hamburg-re.com, www.dutchlloyd.com, www.trustworldwide.org
Victory of the Bottom-Up Approach